What Is 710 Day? — A Guide to Cannabis Concentrates’ Holiday

710 Day is an informal holiday celebrated on July 10 (7/10 in U.S. date format) by cannabis users and businesses to honor concentrates and cannabis oils — think wax, shatter, rosin, live resin, and vape cartridges. The number 710 became associated with concentrates because when flipped upside down it spells “OIL,” the common shorthand for cannabis extracts. Over the past decade 710 has grown from a niche meme into a day for tastings, sales, and concentrate-focused events.

A quick origin snapshot

• Why 7/10? U.S. date 7/10 (July 10) visually mirrors the word “OIL” upside down.
• Early use: The term emerged on social media and in concentrate communities in the early 2010s and spread with hashtags and retailer promotions.
• Role of industry: Dispensaries, producers, and accessory brands now commonly run 710 promotions, product drops, and public events.

What 710 celebrates

• Concentrates: shatter, wax, budder, rosin, live resin, diamonds, sauce, CO2 extracts, and hash oils.
• Consumption methods: dabbing (rigs, nails, e-nails), nectar collectors, vape pens/cartridges, and tinctures.
• Terpenes and flavor: Many 710 events focus on flavor-forward concentrates and terpene profiles rather than just potency.

How people typically mark 710

• Dispensary deals and product drops on concentrates and accessories.
• “Dab bars” or tasting flights where patrons sample several concentrates in small amounts.
• Educational demos: technique tips, terpene breakdowns, and safety sessions.
• Social media posts using #710, photos of rigs and concentrates, and influencer content.
• At-home gatherings focused on concentrate tastings (where legal).